Radio Programs

The creation and planning of customized radio programs

Núcleo de Criação also develops special projects for radio (open or closed-circuit).

These activities comprise: briefing analysis, casting voice talents, musical programming, creating and producing jingles and spots and handling special sales.

Núcleo de Criação Director Lawrence Shum worked for 13 years as a host and producer for several major networks, including: FM 97, Antena 1, Excelsior AM (currently CBN), Band FM, TV Bandeirantes and Eldorado FM, among others.